Followers are cheap. Fans build EMPIRES. I’ll show you.

“ We will show you how to focus on the people who already believe in your brand — and how their energy will motivate others to grow your community.”

Dear Beloved Reader,

Penelope launched her online community for early-stage women founders with huge hopes — Slack group, weekly events, and a content calendar that could rival Vogue.

Three months in? Crickets.
Except for five members.
They were always there — cheering in the comments, showing up to every Zoom, dropping resources.

Instead of trying to revive the entire list, Penelope leaned into those five.

She called them her “Founding Fire” — gave them mini roles and watched them turn quiet observers into active participants.

She didn’t grow her community by adding more people. She grew it by activating the right ones.

Activate the 1%:

Many new community builders don’t realize that every community has its silent majority.

There’s always a crowd that just observes — they read your posts, scroll through the feed, maybe nodding along but never really saying a word.

It’s called the 90-9-1 Rule:

• 90% are watchers

• 9% might say something now and then

• 1% show up like they own the place

The bad news? You can’t change that.

The good news? You don’t need to.

You can turn a few fans into the reason everyone else gets involved.

That if you treat them right, the rest will follow.

Elevating your “raving fans.”

Every community has a small group who show up more than the rest.
They’re the ones who comment, share, post, or just consistently engage.

Here’s what to do with them:

• Give them small, visible roles — like welcoming new members, moderating, or kicking off conversations.

• Highlight their activity — reply to their posts, share their thoughts, or mention them by name.

• Make them feel part of the build — ask for their feedback or invite them to help shape what’s next.

Why?
Because when they’re visible, others take the hint.

Why this works:

And here’s something even fewer people know:
People behave like people around them — this is called social modeling.

If your 20% are thoughtful, generous, curious? That becomes the default vibe.
If they’re chaotic or critical? Same thing.

Your top 20% are designing the space, whether you realize it or not.

That’s why you don’t chase the disengaged — you elevate the engaged.
They are your co-founders in spirit.

Plug-and-Play Takeaway

1. Identify your top 5–10 most active members

2. Invite them into leadership roles — “Would you like to host one coffee chat this month?”

3. Give them titles that matter — Community Curator, Vibe Keeper, Event Spark

4. Recognize them publicly — in posts, newsletters, shoutouts

5. Let them help you shape what’s next

This isn’t delegation. It’s co-creation. And that’s how real communities scale.

Proof in Numbers:

Personal Opinion:

With magic and wisdom,

thGuardian of the Enchanted

{Reply back telling me what you think about this letter, let’s spark a conversation. I look forward to it}

You’re receiving this because you're part of the Womenpreneur circle—where thoughtful women build online with clarity and heart.

Unsubscribe if this isn’t for you anymore.