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Generate Hype with Every Launch
Womenpreneur
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Generate Hype with Every Launch: Attract your ideal audience with “invitation-only” tactics.
Dear Beloved Reader,
One sunny afternoon, Penelope joined Lady Beatrice and Miss Lydia for a picnic.
Nearby, a group of ladies crowded around a small table.
“What’s going on?” Penelope asked.
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“That’s Mrs. Appleton’s jam stand,” Lady Beatrice replied. “She only sells her rare strawberry preserves by invitation. 🍓🍯
Her cards say, ‘Limited to 20 Jars Only—For Invited Guests.’ People can’t resist being one of the few.”
Penelope watched as the jars sold out, realizing it wasn’t just the jam—it was the exclusivity in Mrs. Appleton’s message that made it so irresistible.
Inspired, she revised her own tea party flyer’s call to action to read…
“Join Our Exclusive Evening—Only 15 Spots Available.”
The result? Her next event was packed, with guests thrilled to be part of Penelope’s special circle.
That being said making your CTAs irresistible by adding exclusivity—phrases like “Limited Spots” or “For Invited Guests Only” taps into people’s desire to belong.