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Helping your audience achieve their goals
Womenpreneur
thGuardian of the Enchanted
April 18, 2024
🕊️
Breaking down how to guide our audience toward the results we want.
Dear Beloved Reader,
In the cozy warmth of Penelope's family home, seated by the crackling fireplace, Penelope found herself engrossed in a heart-to-heart with her wise grandmother—the leader of wisdom and experience in the family.
As they sipped on steaming cups of tea, Penelope confided in her grandmother about the challenges she faced in guiding her audience towards the goals of her business.
With a gentle smile, her grandmother shared a story comparing marketing to a journey with signposts. 🚏
She explained that CTAs, or Calls to Action, are like those signposts guiding people toward their goals. CTAs are buttons or messages that tell your audience what action to take next, like "Sign Up Now" or "Shop Here."
Penelope realized CTAs are more than just buttons—they're like guiding lights, leading her audience to where she wants them to go.
Penelope's grandmother taught her that just as signposts direct travelers on a journey, CTAs guide your audience from one step to another in your business.
They move people from simply visiting your website or reading your content to taking action, like making a purchase or signing up for your newsletter. CTAs keep your audience moving forward through your business journey, one step at a time.
Inspired by her grandmother, Penelope decided to improve her CTAs better to guide her audience through their journey with her business.
She made sure to put them in the right places and create them carefully to guide her audience where they needed to go, realizing it’s not just about one action but a whole journey.
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Do you find yourself struggling to get your audience to take the next step in your business journey?
You are part of the Womenpreneur Community, where you find thousands of other women building a business online. It is a place where you can connect, learn, and sell all at the same time.
See you inside? 👇
With magic and wisdom,
🕊️ thGuardian of the Enchanted