- Womenpreneur
- Posts
- Hook Your Audience
Hook Your Audience
Womenpreneur
🕊️
Hook Your Audience: Use proven strategies to write irresistible CTAs.
Dear Beloved Reader,
One fine morning, Penelope strolled through the lively market square.
Shopkeepers were shouting their call to action like “Come look at our goods!”—but no one seemed to pay attention.
Then, she noticed a small crowd gathered around one particular vendor.
Instead of yelling “Come in!” his CTA was,
“Find the perfect bonnet to turn heads at tonight’s ball!”
People paused, imagining themselves dazzling others.
Penelope realized her mistake: she’d been using boring phrases like “Check Out Our New Arrivals” in her own shop.
Inspired, she changed her signs to,
“Find a gown that steals the spotlight.”
The result? Her boutique filled with eager shoppers. It wasn’t the product—it was the promise of how it would make them feel.
This concludes, don’t just ask people to “Sign Up” or “Join.” Highlight the benefit they’ll get. For example, “Start Building Your Dream Business” is much more compelling!
