It’s just a visibility game. Is it?
Dear Beloved Reader,
Earlier this week, I came across a long-standing regency mastermind group, the kind of woman whose gatherings shaped reputations long before newspapers, cameras, or algorithms existed. ✨
One wrote:
“There is a vast difference between someone whom everyone talks about… and an individual whom everyone listens to.”
One dazzled the room.
The other directed it.
Two centuries later, nothing has changed.
Which brings me to something most business owners never realize:
Internet Famous → People like you. 👀
Industry Leader → People trust you. ⭐
Which do you think makes more money?
Internet fame may attract followers, but leadership creates people who genuinely believe in you.
Internet fame burns hot and fades fast.
Leadership compounds slowly and becomes permanent.
A woman can have 1,000 followers and be the go-to expert in her niche…
while someone with 100,000 followers is wondering why no one buys.
Because attention isn’t authority.
And views aren’t trust.
⭐ Why this matters for Womenpreneur
Most women believe they have a visibility problem.
But in reality?
They have a positioning problem.
You don’t need to be louder.
You need to be clearer and authentic with your transformation story.
Don’t try to be everywhere, focus on being unmistakable.
⭐ A Unique Tip: The “5–Word Authority Rule”
A true leader can be summed up in five words or fewer.
It’s not a paragraph, a mood board, or some long niche explanation.
Five words.
Examples:
“She simplifies visibility for women.”
“She builds confidence through action.”
“She helps women feel like their old self.”
When people can describe you in five words, you’re not famous;
you’re known.
Known = trusted.
Trusted = chosen.
More on this next week. In the mean time:
Are you happy with the results your content is getting?
Whatever you picked actually says a lot about where you are right now.
And more importantly, it shows you what your next step needs to be.
I’ll be sharing something soon that will help you move from showing up to actually being seen.
With magic and wisdom,
thGuardian of the Enchanted
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