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More Sales, Less Social Media? Yes, Please!
Womenpreneur
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Likes won’t pay the bills. Emails will. Here’s why.
Dear Beloved Reader,
Penelope adored the busy town square.
Vendors called out, musicians played, and crowds gathered to watch the latest spectacle.
She set up her little table, displaying her handmade silk ribbons.
Many stopped to admire them.
Some complimented her craftsmanship. A few even promised to return.
But as the day ended, Penelope counted her coins and frowned. She had made very few sales.
Then she noticed Madame Eleanor, the town’s best dressmaker, walking by.
Her shop wasn’t as busy as the square, yet she always had a line of customers. “How do you do it?” Penelope asked.
Madame Eleanor smiled. “I keep a ledger. Every lady who visits shares her name and address. When I have a new design, I send them a letter.”
Penelope’s eyes widened. She had been chasing fleeting attention, while Madame Eleanor built lasting relationships.
Lesson:
But email subscribers? They're your loyal readers who stick around, trust your words, and actually buy.
While algorithms and trends mess with social media, your email list belongs to you. Want real, stable income?
Build a community of subscribers, not just followers.
Proof:
Email marketing has an average ROI of $42 for every $1 spent. Social media? Much lower.
Plus, emails are 5x more likely to be seen than any social post. The numbers don’t lie—subscribers convert.
Unique perspective:
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I used to refresh my Instagram every hour, watching likes roll in, feeling like I was winning. But my bank account told a different story. When I started prioritizing my email list, something shifted. More trust, more sales, more control. Turns out, likes don’t pay the bills—subscribers do.
Lisa Marie Agius | Founder
Social media followers are like passing crowds - here today, gone tomorrow.