The shortcut to clearer, more powerful messaging.

🕊️

Every time I sat down to write, I felt stuck. Then I discovered this game-changer.

Dear Beloved Reader,

Penelope wandered into Lord Sinclair’s study.

The room was filled with books, but something else caught her eye. 

Scraps of parchment—pinned to the walls, stacked on his desk, tucked into books.

"What is all this?" she asked.

Lord Sinclair leaned back in his chair. "Words worth remembering."

She picked up a worn piece of parchment. Persuasive phrases. Poetic lines. Sharp, powerful sentences.

"You collect these?" she asked.

"Only the best," he smirked. "Why struggle when the right words already exist?"

Penelope wasn’t just struggling to write—she was struggling to find words that convert into sales.

She had spent hours guessing. Lord Sinclair had proof.

She needed a swipe file.

How & Why to Build a Swipe File:

Every day, you read powerful words—emails, book passages, social posts—that make you stop and think.

Don’t let them pass you by. Save them in a Google Doc, Notion, or a notes app to build your personal swipe file.

When it’s time to write, you won’t start from scratch. You’ll have a bank of proven words to inspire you. 

Proof:

Unique Perspective:

Start saving the words that make people engage, buy, and take action. Your future self will thank you.

“Also, I’d love to hear from you, we want to make this newsletter it’s best it can possibly be, for you!

Reply to this email with your thoughts on these two questions:

1. What’s the BEST part of this newsletter that you’d hate for me to change?

2. What’s ONE thing you wish I did differently or added?”