Better writing, bigger paychecks.

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Most business owners lose sales because their words don’t work for them. Let’s fix that.

Dear Beloved Reader,

Penelope stood in the bustling marketplace, a letter in hand.

The merchant, Mr. Calloway, had sent an offer. He wished to supply her with fine silks for her growing business.

But as she read, she let out a slow sigh.

"What is he even saying?" she muttered.

The letter was filled with pleasantries. “I am delighted at the prospect of working together.”
“I believe this could be mutually beneficial.”
“We should discuss future possibilities.”

But not once did he mention his prices, delivery times, or terms.

Behind her, Lord James glanced over her shoulder. “Is he selling you silks or just practicing his handwriting?”

“I believe he expects me to do the work of figuring that out.” Penelope replied.

She sat at her desk, dipped her quill, and wrote back: "Are you offering a partnership? A bulk rate? Specify your terms, or I cannot consider it."

Clear. Direct. Intentional.

If Mr. Calloway wished to do business, he would need to sharpen his words.

Write With Intent, Or Lose Their Attention:

Most people write to fill space, not to make an impact.

🔹 Vague offers get ignored.
🔹 Unclear emails go unread.
🔹 Sales pages that don’t get to the point? No sales.

Every word should serve a purpose. If your reader has to work to understand what you’re saying, you’ve already lost them.

Proof:

Unique Perspective: