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Showcase your journey, not just the destination

Showcase your journey, not just the destination

Womenpreneur

thGuardian of the Enchanted
August 29, 2024

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You’re about to learn how showcasing the journey, not just the destination, can create deeper connections with your audience.

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But first:

When I talk to many members of Womenpreneur, I have heard the same problem they have when speaking to leads. They then hear it’s not the right time, or I cannot afford this. I have a clear solution for this through this digital product called Speak Her Language. More info here. 👇

Lisa Marie Agius

Speak Her Language

$27 digital guide to dismissing many objections!

www.womenpreneur.co.uk/speak-her-language

Dear Beloved Reader,

Penelope was thrilled.

Her recent carousel post had been a hit, but now she faced a new challenge—

How to continue on keeping her audience engaged with her and build deeper trust.

One afternoon, while preparing for an event, Penelope’s assistant, Emily, suggested an idea.

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“Why not show them what really goes on behind the scenes?

People love to see the process, not just the finished product.”

Penelope thought about it.

What if she took her audience on a journey through her day, showing them the effort and passion that went into every detail? ❤️

Penelope created a new carousel, each slide revealing different aspects of her work—meeting prep, project design, and team collaboration.

This led to her audience appreciating the authenticity and effort behind her brand.

Here’s why it worked: Behind-the-scenes content can increase brand trust by 18%.

By pulling back the curtain, Penelope kept her audience engaged and built stronger relationships.

So why not try this yourself?

Use a carousel to show your audience the heart and soul behind your brand. It’s not just about the polished end result; it’s about the journey that gets you there.