Stop double-checking everything

“In this edition we’ll cover the tiny shift that made one business owner's first hire feel like a partner, not a risk.”

Dear Beloved Reader,

Penelope left town for three days. A quick seaside escape. No laptop. No work.

She gave the shop keys to Marianne—her new hire.

Marianne was bright, responsible, and eager to do well.
Once Penelope returned, everything was done.
Shelves stocked. Orders sent and all the Invoices were filed.

But the energy was.. off.

The handwritten thank-you notes? Gone.
The tissue and wax seal? Replaced with plain string.

It wasn’t wrong.
But it wasn’t Penelope.

She’d given instructions.
But not identity.

That night, she wrote a note.

She explained the thank-you notes meant someone mattered.
The seal wasn’t decoration—it was ritual.
Each box should feel like a letter from an old friend.

Then she added what she now calls her manifesto.

Not rules. Not SOPs.

Just truths that shaped her work:

After she handed it over, things clicked. The work still got done.
But now it sounded like Penelope.

Train People to Protect the Experience of Your Business:

Most people think onboarding starts with a task list.

But if you want your business to feel like you, even when you’re not the one doing the work, you need to give more than instructions.
You need to give your lens.

That’s what a manifesto is:
The difference between tasks done and tasks done right.

Not just what to do—but how to think while doing it.
But protecting the experience your customer has with your brand.

Most early-stage founders skip this.
They hand off tasks, then wonder why things feel “off.”

Here’s what to do instead:

1. Write a one-page note to your team.
   Before or right after you hire.

2. Explain:
   – What you care about
   – What “done well” means
   – What’s non-negotiable
   – How your customers should feel

3. Keep it simple. Keep it true. Share it with anyone who joins you.

Even if it’s just one VA, one hour a week.

This is how you keep your standards—without staying in every task.

Proof in Numbers:

Personal Opinion:

With magic and wisdom,

thGuardian of the Enchanted

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