“By the end of this email, you’ll know exactly why your content isn’t building community, and what to shift starting today.”
Dear Beloved Reader,
Penelope’s posts were stunning.
Muted tones. Great copy. Consistent engagement.
She had the “it girl” vibe, people commented “obsessed 😍” and tapped the little heart.
But when she launched her group program and said,
“Come join this beautiful community I’ve created,”
...no one came.
Because while she built a vibe, she never built a village.
No direction. No movement. No “why are we all here together?”
You’ve Been Told to Post More. I’m Telling You to Build Something Worth Staying For.
Community isn’t just people liking your posts.
It’s people gathering around a mission they want to be part of.
You can have the look and the likes; but if they don’t know:
What you stand for
What being in your world gives them
And what they’re part of just by showing up...
That could sound like:
“In my world, women don’t compete — we collab.”
“Around here, we normalize building slow, real businesses that last.”
“This is for the ones who never felt like they belonged in the online space. We’re doing it different.”
That’s not just branding, it’s identity.
And that’s the moment someone reads your words and thinks:
“Holy sh*t, I’m home.”
Want to try this yourself? I’ll walk you through it below.
Proof in Numbers:
80% of consumers say being part of an online brand community makes them more likely to buy new products.
Personal Opinion:
Most women aren’t building communities, they’re running content machines that drain them.
Real community isn’t built on output. It’s built on meaning.
Putting words into Play:
🔹 How to Build Your Village (Not Just Your Vibe)
Step 1: Define Your Rally Cry Write down what you actually believe about your industry or how things should be done. Not what sounds good—what you'd defend at a dinner party.
Try: "In my world, we believe _______" or "Around here, we don't do _______, we do _______."
Step 2: Name Your People Who are you actually talking to? Not demographics—identity. "This is for the woman who..." or "You belong here if you're tired of..."
Get specific. "Ambitious moms" is generic. "Moms who built their business around school hours and turn their limits into inspiration" hits different.
Step 3: Paint the Picture What does life look like for someone in your world? What do they stop doing? What do they start believing? How do they show up differently?
This isn't about your product, it's about the transformation.
Step 4: Say It Everywhere Your bio. Your captions. Your stories. Your welcome message. Every touchpoint should whisper what people are joining for.
Step 5: Create Shared Language Inside jokes. Phrases only your people use. Ways of talking about struggles that make someone think, "Finally, someone gets it."
This is how strangers become insiders.
Open up that notes app, jot down your version — we’re over here crafting ours for Womenpreneur too.
Next Thursday, let’s compare notes — and from there, we’ll test it live inside the group and share the results. We are in this together. 🔗
With magic and wisdom,
thGuardian of the Enchanted
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