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The Power of Clear Promises
Womenpreneur
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Discover the Power of Clear Promises in Your Emails.
Dear Beloved Reader,
On a foggy autumn morning, Penelope attended a meeting of the Regency Society of Business.
In the grand hall filled with influential minds, she noticed the speakers started their talks by ~ Stating what the audience would gain from listening.
One speaker, Mr. Collins, captivated the room by starting with,
"By the end of this talk, you’ll learn the three secrets to doubling your profits in six months."
This clear promise grabbed everyone's attention.

Reflecting on this, Penelope thought how well it would work if she used the principle in her subject lines:
Starting with a bold promise will give the recipient a tangible reason to open your email and increase your open rate.
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So what is the lesson today, next time you write an email, subject line it with a clear and bold statement about the benefit your reader will receive.
By telling your audience what they will gain, you capture their attention and set clear expectations.