The wildest thing about this $100M launch?

Let’s break down what really made this launch explode.

“A 100m webinar needs to be studied; Here is our spicy breakdown”

Dear Beloved Reader,

Penelope here with tea that's simply too delicious not to spill...

Alex Hormozi just pulled off what might be the most audacious book launch in history. $100 million. In one day. From a single webinar.

But here's what caught my attention (and should catch yours): he didn't sell a book. He sold an experience.

THIS IS WHAT GROWTH LOOKS LIKE:
He used his email list, community, live video, and Skool platform to create energy that fed itself.

The Twist That Changed Everything

Instead of "buy my book," Hormozi offered a "donation bundle" for $5,998:

  • 1 hardcover book for you

  • 199 digital codes to give away

  • Massive bonus package (courses, playbooks, AI chatbot)

Who pays $6K for books? Business coaches giving them to clients. Entrepreneurs rewarding their audiences. Companies training teams. People who saw it for what it really was: a lead generation system disguised as generosity.

Brilliant, no?

What This Means for Your Community

You don't need Hormozi's budget to steal his strategy:

Make your customers feel important. Hormozi turned buyers into "generous donors" instead of "bulk purchasers." How can you reframe your offer so customers feel like they're doing something meaningful, not just buying?

Build in social proof. Every person who redeemed a free book code became a mini-testimonial for Hormozi's reach. What part of your offer naturally gets people talking or sharing their results?

Price for perception, not cost. $6K sounds expensive until you realize you're getting 200 books + courses + coaching access. Stack your value so the price feels obvious, not outrageous.

The Real Secret

Hormozi invested heavily in Skool (the community platform) for a reason. He knows what we know: communities convert better than campaigns.

Your email list gets them interested. Your community gets them invested. Your results get them addicted.

P.S. I made a one-pager that makes content planning 10x easier.
Reply “One pager” and I’ll send it to you.

With magic and wisdom,

thGuardian of the Enchanted

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